Federal Rebranding Directive US President Donald Trump officially instructed federal executive agencies to discontinue using the term "artificial intelligence" in favor of "super intelligence", abbreviated as "SI". Speaking alongside major technology executives during a White House event, the President framed the name change as an effort to eliminate terminology that diminishes the real-world impact of advanced machine learning systems. The administration’s stance posits that the word "artificial" carries negative connotations, incorrectly implying that current autonomous technology is simulated or fraudulent rather than highly functional. Under the new mandate, White House officials have been given a 60-day window to draft proposed legislative updates that will formally codify "Super Intelligence" and "SI" into federal law. Industry Accord and Regulatory Scope The renaming announcement was paired with the introduction of the White House Accord on Superintelligence, a voluntary framework outlining industry standards and internal controls for leading technology developers. Executives representing major AI firms signed the document during the White House session. The administration emphasized that while law enforcement agencies will monitor malicious use, primary industry oversight will rely on voluntary commitments and self-regulation to avoid stifling technological growth amidst global competition. The official directive applies directly to executive branch communications, international diplomatic documentation, and internal agency policies. For further context on how executive frameworks shape automated software deployments, explore our coverage on AI Policy & Regulation and the broader development of AI Models. Industry Distinctions and Terminology Impact While the US government moves to adopt "SI" across official documentation, computer science researchers and industry analysts note a distinct gap between the political rebrand and technical definitions. Within academic and computer engineering fields, "superintelligence" specifically describes hypothetical future systems that far exceed human cognitive capabilities across virtually all domains, rather than existing tool-level software models. Despite federal adoption in official reports, widespread transition to "SI" within commercial software engineering, open-source repositories, and private sector standards remains uncertain given decades of entrenched global technical usage.
US President Donald Trump Orders Official Rebranding of Artificial Intelligence to Super Intelligence
US President Donald Trump has issued a executive directive rebrand artificial intelligence as super intelligence across federal agencies. The administration argues that artificial implies the technology is fake, replacing the established AI acronym with SI.
